Wednesday 27 June 2012

This is absolutely awesome - Caution, may intimidate
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The SEOGadget guide to Conversion Rate Optimisation - Infographic
A CRO infographic by SEOgadget.co.uk, read the full guide on SEOmoz

Thursday 14 June 2012

New Internet Explorer 7 Tax :) -

Kogan imposes Internet Explorer 7 Tax on users for costs to make his site work properly on this beast

Kogan introduced new IE7 tax

New Internet Explorer 7 Tax :)Posted on 13 Jun 2012 .TweetToday at Kogan we've implemented the world's first "Internet Explorer 7 Tax". The new 6.8% tax comes into effect today on all products purchased from Kogan.com by anyone still insistent on using the antique browser.But don't worry, unlike other taxes, we're making it easy to get around this one with a simple upgrade away from IE7 :).

Click on the link below to read more!
New Internet Explorer 7 Tax :) -

Tuesday 12 June 2012

Cellnet Exit's the Online Category | The Australian



Cellnet (CLT) 25c

June 12 2012 The Australian

THE mobile-phone accessories mob has become the latest to realise that cracking the online market is not just a matter of hiring a spotty-faced web designer to devise a glitzy site -- and will cut its losses and exit the category.

Late on Friday, Cellnet revealed it would post a full-year pre-tax loss of $200,000, solely because of losses from the online venture.

But while the suspiciously timed disclosure attracted the immediate attention of our after-hours surveillance committee, there was also welcome news of a 10c-a-share franked div to disperse the riches from Cellnet's cash-rich balance sheet.

Cellnet, 46 per cent-owned by CVC, owns the Dealfox.com.au bargains site and has a 30 per cent stake in the Off Your Trolley grocery site.

"While fully operational, the necessary scale for profitability has not been achieved, margins have been more aggressive than anticipated and expected repeat customer numbers have not been achieved," management reports.

The planned exit leaves Cellnet with its traditional wholesaling business, which made $1.3m on revenue of $58m for the year.

In contrast, online sales racked only $600,000.

We rate the stock an avoid -- the stock is thinly traded -- although there may be a case for milking the fully franked dividend ahead of June 14 ex date.

Asos beefs up Australian team | IR News | Inside Retail


Asos has appointed an Australian marketing manager as it strenghtens its business Down Under.

Prue Thomas has been appointed to the role, reporting to Australian country manager Sally-Anne Newson and working with local agency Golightly PR to grow the business in the Australian market.

Thomas was most recently with Sportsgirl, for three years as strategic brand manager, during which time she implemented new initiatives including a digital strategy, visual merchandising initiatives and marketing campaigns.



Asos beefs up Australian team | IR News | Inside Retail
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Wednesday 6 June 2012

Shoes of Pray raises $3 million | Michael Arrington



Fearless’ Fox finds funds: Shoes of Prey now well heeled

June 6, 2012 - 4:00PM All shapes and sizes ... Jodie Fox of Shoes Of Prey with some of the footwear on offer. The company is not joining big retailers calling for GST to be added to online purchases from overseas.
An Australian husband-and-wife web start-up that allows customers to design their own shoes has raised $3 million from heavyweight investors in Australia and the US.Shoes of Prey, based in Sydney, received the large financial backing from US venture capitalist Bill Tai, Silicon Valley blogger/investor Michael Arrington's CrunchFund and Mike Cannon-Brookes, co-founder of the Australian-based global enterprise software powerhouse Atlassian.

All shapes and sizes ... Jodie Fox of Shoes Of Prey with some of the footwear on offer. The company is not joining big retailers calling for GST to be added to online purchases from overseas.
Shoes of Pray raises $3 million | Michael Arrington
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Posse, Raises $1.2 Million and Performs a Pivot: Finance



Posse raises $1.2 million and performs a pivot
By Oliver Milman 
Wednesday, 06 June 2012 Sydney start-up Posse has completely overhauled its offering, relaunching as a retail-focused app, after raising a further $1.2 million from a host of US and Australian investors. The business, which launched in 2010, was previously based around the music industry, giving bands a platform to reward dedicated fans who promoted their shows via social media. This model has been completely changed, however, and a new iteration of Posse will be officially unveiled next week.
Posse, Raises $1.2 Million and Performs a Pivot: Finance
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Tuesday 5 June 2012

DealFox to undercut Kogan - Shopping

DealFox — a bargain site with a similar modus operandi to Catch of the Day — is going cheaper than even Kogan with Kogan TVs.

(Credit: CBSi)

Commencing at 12.00pm on 5 June, DealFox will be selling Kogan television sets with a standard warranty at a heavily discounted rate for 24 hours — or until stock runs out.

The Kogan 42" full HD LED TV with PVR, with a recommended retail price of AU$469 (currently at a pre-stock price of AU$407.50 at the time of writing) is being offered by DealFox for just AU$299 — and DealFox's manager Simone Busch assuredCNET Australia that the TVs are in stock and ready for shipping

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The Athlete’s Foot, Replicates Full Service Model Online – Tips For Retailers: Internet



The Athlete’s Foot replicates full service model onlineBy Michelle HammondTuesday, 05 June 2012Bricks-and-mortar retailers can offer a full service model online but must be prepared to make a sizeable investment, says the chairman of The Athlete’s Foot, which has launched its online offering. The Athlete’s Foot has launched an online shopping facility on its website after working on the project for a year. Part of the RCG Corporation, The Athlete’s Foot has long been considered a standout offline retailer, offering a footwear fitting service in its 140 Australian outlets.
The Athlete’s Foot, Replicates Full Service Model Online – Tips For Retailers: Internet
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OZSale.com.au Acquires Competitor Buyinvite.com.au - Startupsmart.cm.au



OzSale acquires market competitor Buyinvite
By Michelle HammondMonday, 04 June 2012
Australian online shopping club OzSale.com.au has acquired market competitor Buyinvite.com.au for an undisclosed sum, as it ramps up its operations both here and overseas. OzSale, founded in 2006 by its chairman Jamie Jackson, is a members-only online shopping club, which describes itself as a “doorway to affordable designer fashion”. The business, which is part of the APAC Sale Group, has buyers in Australia, New Zealand, Asia and Europe, who negotiate deals directly with suppliers to offer exclusivity to their members. With more than 250 staff, OzSale says it sells a product every five seconds via its websites, across five countries. The business has now acquired Buyinvite.com.au for an undisclosed sum.
OZSale.com.au Acquires Competitor Buyinvite.com.au: Buy A Business
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